We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

A logo is a graphic element that represents ... such as "L.A." for "Los Angeles" or "Tex" for "Texas." Consider using the initials of your company name to form an easy-to-remember acronym.

Could it be the classic Ford Motor Company wordmark? The iconic “initials of a friend” in the General Electric logo? Or even the granddaddy of American logos, Coca-Cola’s hallowed script?

Design is used in almost everything,from the design of a lightto the design of the logoon your sports gear. Logos are a key partof the identity of a business.As the company becomesmore well-known ...