Not many brands can claim to have serious cultural clout, and even fewer have a history of cropping up in literary classics. So Coca-Cola's latest campaign can't help but bring to mind the phrase ...

“The beautiful motion logo with the iconic, classic take on Superman breaking forth from the chains that bind him is a powerful reminder of DC Comics’ role in the history of comic books and ...

Suddenly, the type appears as the cola company’s script logo ... with page numbers and the books’ author and title. The challenge for the creatives behind “Classic” was how to reinforce ...

DC is dusting off a classic logo and giving it new life. The comic book publisher announced at Comic-Con in San Diego that the new-old logo will be used across the company, from comics to ...

Titles including Chimamanda Ngozi Adichie’s Americanah and Naomi Klein’s No Logo are included in the series ... briefed to create jackets that would look nothing like other classic book editions, but ...

Probably not. So thank the publishers and editors of the world for giving classic books their final titles. They did what was needed to convince us to pick up a book and give it a chance.