Among the best circular logos are some of the most recognisable brand identities out there. The circle is a satisfyingly pure and simple geometric shape, and circles are found everywhere in nature.

In a pair of experiments with a total of 178 participants, the researchers had people look at ads for either athletic shoes or a sofa, and the ads included a circular logo, an angular logo, or no ...

On the other hand we found that ad headlines affected a different part of working memory (the phonological loop, responsible for speech-based and numerical information), but with similar outcomes. In ...

We've seen no shortage of logo redesigns accompanied by presentations that look like technical manuals showing a new identity design overlaid by multiple overlapping circular outlines.

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of ...

Our Q & A with Angus Hyland, whose new book, Symbol, examines everything from Apple's apple logo to the CBS eye Angus Hyland's new book, Symbol, is 300-plus pages of pictures. It's not a picture ...

That might seem silly to some. What, after all, is so threatening about a circle? The logos for Target, USA Today, and Oprah’s magazine don’t appear to be scaring anybody.