Despite fast-food breakfast options increasing in popularity (and profitability), Chipotle will be staying away from the category mostly because they don't want to mess with a good thing.

The fast food industry has long speculated that Chipotle will eventually start serving breakfast items. The possibility seemed imminent two years ago, when the chain started serving coffee at ...

"Ackman said there was plenty of opportunity to improve the performance of Chipotle under its new Chief Executive Officer Brian Niccol, including introducing desserts and breakfast, extending its ...