Chester Cheetah, the brand’s iconic mascot, is front and center, surrounded by fiery flames and pickles, hinting at the flavor explosion within. Where to Find Flamin’ Hot Dill Pickle Cheetos ...

The new product was Cheetos Popcorn (two flavors), and popcorn was already its own kind of food. No longer a uniform puff or iconic sprig, the brand had to define Cheetos by its distinctive flavor. In ...

Riverboat Louis Armstrong has been transformed into a Cheetos-themed boat for Super Bowl week. Sign up for our Newsletters Chester the Cheetah is riding on top of the boat, cruising the ...

This led to a new product innovation from the brand: Cheetos Popcorn. By bringing the Cheetos experience to an entirely new snack audience, the plan was to bring more households into the Cheetos ...