it’s that flimsy cardboard tab on the top of every cereal box. That little piece of cardboard that’s supposed to keep your cereal fresh usually just ends up half-torn, sticking out like a ...

In the 1930s, General Mills began enticing kids with paper airplanes and trading cards packed inside cereal boxes. In the 1940s, Army buttons could be dug out of Pep cereal. In the 1950s ...