Heroes, Warriors, and Martyrs—are biologically imprinted in our DNA, and how science, psychology, and epigenetics reveal the roots of human behavior.

Brand archetypes are based on Carl Jung’s theory of a “collective unconscious”: everyone has a second psychic system that is identical in every human being. Brand archetypes are the Santa Claus of ...

Carl Jung is probably the ... goes along with his semi-mystical theories on the collective unconscious and spirituality, this has not stopped his work on archetypes from spreading around.

Carl Jung, one of psychology’s early ... information that is shared among all humans and contains archetypes). Aspects of Jung’s theory include the collective unconscious, which contains ...

Derived from Carl Jung's theories, archetypes such as the Hero, Warrior, Victim, Martyr, and Outlaw are more than cultural constructs; they are integral to the human psyche. Recent ...