News

Purchasing a car can feel like walking through a minefield of shady sales tactics. You have to arm yourself against some ...
Authorities urge public to beware of online scams involving fake businesses and fraudulent social media accounts.
An Erie car dealership says they are tariff-free. Dave Hallman Hyundai on State St. has been running commercials for weeks.
Historically, car dealerships would try to overcome these challenges with linear TV ads. But now that so much viewership has moved to streaming platforms, linear isn’t packing the same kind of punch.
Stephen Bedard explains to the class how it's important for the dealership to connect with customers. CHESHIRE, Mass. — ...
You see an ad for your dream car at an unbelievably low price. But when you get to the dealership, the salesperson hits you with the old “just kidding!” They might claim the advertised price ...