Looking to grow your creative business and make a living doing what you love? I share real, no-fluff advice on art, business, ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Your brand is your identity; it helps you connect with collectors and stand out in a crowded market. Effective marketing in ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Naper Settlement’s new exhibit, “Selling Kroehler,” explores the impact of Kroehler Manufacturing Company, once known as “the ...

While Laura Forester embraces the science, she believes in the art of marketing and the people behind a successful strategy. ...

Consumer marketing has made ... and consumption decisions in 13 business-to-consumer categories, BCG's Center for Customer Insight found that a common global strategy would not be wholly effective ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

In today’s competitive business landscape ... Employing targeted outreach strategies, such as offering pens in exchange for contact information, ensures that the promotional effort resonates ...

Norman Arts Council is hosting Art Biz: Simplify Your Art Marketing Strategy Workshop on Saturday, May 17, 9 am to 4 pm at MAINSITE Gallery, led by Alyson Stanfield, according to a release.

Accordingly, successful management of the marketing process requires an appreciation for and understanding of buyer behavior, marketing research, product development, distribution and promotional ...