A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

The brand's look was outdated, too. Burger King's CMO, Fernando Machado ... the brand's new look around the Whopper came from a logo redesign for the sandwich. The Whopper stripes first appeared ...

Instead, working with the creative agency Jones Knowles Ritchie, it got an entire brand makeover. Burger King’s juicy new logo is a big success. Here’s why it works Lisa Smith, executive ...