The brand's look was outdated, too. Burger King's CMO, Fernando Machado ... the brand's new look around the Whopper came from a logo redesign for the sandwich. The Whopper stripes first appeared ...

Created in collaboration with JKR, the fast food giant’s first rebrand in over 20 years features a more digital-friendly burger logo and an appropriately named brand font, Flame While 2020 was ...

Instead, working with the creative agency Jones Knowles Ritchie, it got an entire brand makeover. Burger King’s juicy new logo is a big success. Here’s why it works Lisa Smith, executive ...

Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why ... Another 80% said that colors are what give brands that memorable stamp of recognition.

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...