Additionally, just 10.6% of Buick TV ad impressions were local this May, versus 45.3% in May 2021, per iSpot.tv. The top programs for automakers by TV ad impressions share of voice for the month ...

Former Lakers basketball player Shaquille O’Neal is reprising his role as Buick pitchman in a new LaCrosse television commercial titled “More Than I Expected”, which is the latest in the ...

2020 were: Buick (151.4%), GMC (79.6%), Jeep (63.4 ... plus ESPN accounting for a large share of automakers’ TV ads, per iSpot. For NBC, Sunday Night Football and the Olympics combined for ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of ...

The former NBA standout and “size authority” will return to TV screens across the country this weekend in a new Buick TV spot called “More Than I Expected,” the latest in the brand's ...

ISpot.tv Inc., a company that aims to help advertisers verify the reach and impact of their TV and streaming-video ads, has received a $325 million investment from Goldman Sachs Asset Management LP.

As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv.

Sean Muller But there’s a three-year-old newcomer that’s looking to make its mark in the world of TV measurement, taking a different approach from its longstanding rivals. iSpot.tv ...

But that concept was a novelty in TV advertising before a startup called iSpot.tv came along in 2012. The company, based in Bellevue, Wash., took the turnaround time for data about television ads ...

And many longtime TV advertisers face the prospect of having to abandon years of modeling based on Nielsen data about audience reach that has long helped to guide their spending decisions.

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...