Additionally, just 10.6% of Buick TV ad impressions were local this May, versus 45.3% in May 2021, per iSpot.tv. The top programs for automakers by TV ad impressions share of voice for the month ...

2020 were: Buick (151.4%), GMC (79.6%), Jeep (63.4 ... plus ESPN accounting for a large share of automakers’ TV ads, per iSpot. For NBC, Sunday Night Football and the Olympics combined for ...

Former Lakers basketball player Shaquille O’Neal is reprising his role as Buick pitchman in a new LaCrosse television commercial titled “More Than I Expected”, which is the latest in the ...

The former NBA standout and “size authority” will return to TV screens across the country this weekend in a new Buick TV spot called “More Than I Expected,” the latest in the brand's ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of ...

As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv.

Sean Muller But there’s a three-year-old newcomer that’s looking to make its mark in the world of TV measurement, taking a different approach from its longstanding rivals. iSpot.tv ...