further explaining why the British have grown to love it. There is something quintessential in the way the posters do not say "Don't Panic" or "We Will Prevail"... They say "Keep Calm," and what ...

The morale booster red poster campaign with the iconic British slogan 'keep calm and carry on' was behind their calmness, only deemed to failure. Watch the full documentary on BBC Select.

In the early days of WWII, as Britain braced for the hardships of war, the government printed a series of posters to boost ... courage over comfort and to “keep calm and carry on.” ...