The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Establish a clear role for the different parts of a brand portfolio (brand portfolio strategy). Communicate the relationships between different parts of a brand portfolio using appropriate visual and ...

Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder. The report was based on data ...

This is a brand extension strategy. Sometimes, brands are extended to many product ... nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing ...

The first essential strategy involves clarifying what specifically distinguishes your expertise and approach from others in your field. Effective personal branding begins with thorough self ...

The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, ...