The company best known for its range of skins and cases for consumer tech gadgets is releasing its mechanical keyboard keycaps today, and they’re remarkably on-brand. The Pyramid keycap is a ...

The brand dynamics pyramid is an instrument to diagnose the factors underpinning customer loyalty to a brand. Each level of the pyramid represents an increased level of familiarity and involvement ...

The venerated brand pyramid, with brand essence at the top voice and values in support, makes for an impressive PowerPoint presentation. Still, its top-down structure often fails to capture the ...

Lynn wrote that the FTC was wrong to assume that brand partners who never made a sale or earned a commission were disappointed victims of an illegal pyramid scheme, just because they never made a ...

Within a CPG brand pyramid, there might be one or two individuals whose remit includes the messy programmatic channel. “Isn’t that all just going to be agentic AI?” said a media buyer for a large ...