However, the good news is that visual inconsistency is not difficult to detect, correct, and maintain. For your communication channels to work in synergy, develop and follow a brand book and ...

A brand’s visual identity is a powerful tool that tells ... presence by creating content such as blog posts, videos and e-books. It is important to stay consistent and create content that ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

As social media continues to evolve, one reality is coming into focus: Brands are becoming more visual. One indication is the emergence of new kids on the block, such as the image-driven social ...

To counteract this, brands should consider shifting their visual strategy from popular representations of the future to images and videos that feel accessible and relatable to audiences.

While endorsed brands are typically an extension of UB’s academic enterprise, they have their own equity, visual identity and specific mission that are administratively separate from the university.