More and more founders of consumer brands have strong analytical backgrounds, often in finance. Very few founders of consumer brands have a background in market research. High IQ and analytical ...

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a ...

The survey comes from 260 marketers representing 208 brands, including advertising and agencies, and was conducted from February 27 through April 2 of this year. Does all this give a boost that ...

The survey scores reflect how consumers perceive each brand in seven categories: safety, quality, value, performance, environmentally friendly/green, design/style, and technology/innovation.

Despite concerns about store closures and bankruptcies as well as the rise of online giants like Temu and Shein, retailers are still making in-store experiences an investment priority. In fact, 83% of ...