including logos, slogans, color palettes, and mascots. The Ehrenberg-Bass Institute emphasises the significance of distinctive brand assets in building brand salience and mental availability. It ...

B2B marketing isn’t inherently about creating demand. It’s about creating brand salience that drives sales when the time is right. To achieve this critical outcome, marketing campaigns need ...

In fact, the rapid integration of generative-AI tools into ad campaigns appears to have caused many advertisers to overlook the importance of creative storytelling and brand salience. This is ...

“From a brand perspective, this is us looking back and ... When we twist and tweak logos and straplines we boost their salience and, assuming we have tweaked with the positioning top of mind, we can ...

Marketers can't just pick one side in the loyalty or salience debate. Building salience and creating a brand positioning that drives affinity are both key to maximising marketing effectiveness. Josh ...

Flavio Vidigal, Rise New York & Partners 6. The Need For Accountability Is Devastating Brand Salience The simple need for direct, measurable accountability is killing brands, especially those with ...

Advertising which is close to the point of purchase in shopping centres can increase brand salience by 11% after one trip, according to a neuro imaging study conducted by Eye and research company ...

Christmas ads are only partly about building short-term sales – they are also a huge brand-building opportunity Kantar Millward Brown analysed consumer reactions to 22 of the most high-profile UK TV ...