Learn how to navigate vast data from tracking studies by understanding which metrics align best with your goals.

The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital and physical touchpoints.

Apple, for example, sets itself apart with a narrative ... Together, differentiation and distinctiveness create a powerful strategy for brand salience: Differentiation drives brand preference ...

This article looks at how brands intending to influence the behaviour of potential consumers must learn to understand the fundamentals of improving brand salience. Salience is the quality of being ...