Brand architecture is an element of a marketer’s job that doesn’t always feel that important – until you realise you have a problem and it suddenly becomes critical. This is exactly what happened to ...

This article is part of a series of articles on brand architecture in the digital age. Read more. The concept of brand architecture was developed to bring clarity to an organisation’s activities: to ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...

As part of this rebrand, the firm launched a redesigned website and logo that modernizes the company’s signature gemstone design ... In essence, our new brand architecture reflects the power ...