Simply being known isn't enough. Iosetta Santini offers marketing lessons for research businesses, following a report on ...

Research gives you insights that will shape your positioning ... especially if you're selling high-value services on a long-term basis. With more brand awareness and a stronger position, you'll be ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...