Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

In fact, the brand discovery process involves both halves of the self-awareness process: self-reflection and seeking feedback. In the first phase of the personal branding steps, leaders get clear ...

"Our research shows that transparency can create ... More information: Esther Uduehi et al, The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations, ...

A striking 78% of marketers prioritise improving brand awareness and reputation as their ... and data consultancy MTM. The ...

gusto!, an Atlanta-based healthy fast-casual bowl and wrap brand, is ready to launch its first large-scale brand awareness marketing campaign. As the chain enters its second decade, the fully ...