You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Video ads autoplay in the LinkedIn feed and can be up to 30 minutes long. They are highly engaging and effective for ...

Digital agency Hargroves Helping Hand Media-Group has released a new report providing insight into the evolution of content ...

Simply being known isn't enough. Iosetta Santini offers marketing lessons for research businesses, following a report on ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent ... the analysis found. For example, in the computers/electronics and fast-moving consumer goods ...

The mobile ad campaign features an app within an ... we’re hoping to gain campaign awareness and increase brand engagement organically,” he said. Overall efforts American Express has been ...

For example, if customers consistently report issues with a product, a brand with strong system awareness will take swift action to resolve these problems, preventing potential damage to its ...