Our brand attributes reflect the unique character of the university, and they should be expressed through our communications and behavior. If each message we convey and each action we take embodies ...

It's true that brand attributes should be consistent with and supported by ... develop creative campaigns that the consumer connects to and finds meaningful. A few examples: Coca-Cola makes you ...

But it is strictly an internal guiding statement never to be published in marketing materials. Brand attributes are key words and phrases that describe Hope College as it is and aspires to be. This ...

RELEVANCE is the extent to which the core brand attributes are relevant or important to the brand extension category. For example: (1) the core brand attributes of Starbucks are clearly relevant to ...

Brand messages, which are based on our brand attributes, are the most important talking points or copy points when communicating with the Hope community. In choosing messages, we must keep in mind the ...

Each of our brand’s personality traits is a deliberate choice, informed by the same extensive research that led to our positioning and attributes. The language used here to describe these six traits ...

Our brand attributes help establish the personality behind our content—our consistent tone, attitude, character and values. Derived from our campus strategic vision and the foundational values ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

This helps you identify personal brand attributes that are consistent across ... but essential for reaching your career goals. For example, if people see you as an accomplished doer – always ...