Examples of Brand-Positioning Strategy. Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right ...

Even businesses that sell uninspiring goods can uncover relevant emotional needs of Gen Y-ers. It's those needs that function as the drivers of the brand—benefits that are most important to consumers ...

All this talk about emotions and successful brands is music to the ears of career-minded marketers who want to get ahead. If it's the emotional brand attributes that are so critical to loyalty, then ...

SAP, for example, revealed our renewed brand narrative in April, shining a spotlight on our 46-year history of leveraging technology to enact meaningful change.

Brand messages, which are based on our brand attributes, are the most important talking points or copy points when communicating with the Hope community. In choosing messages, we must keep in mind the ...

Brand Examples Brand Examples Our branding guide provides design direction for all communication projects—from print to digital to large format. Check out some of the Be Boulder projects we’ve created ...

advertisement 02-14-2013 DESIGN 14 Lovely Examples Of Old-Timey Branding For Small Businesses Gestalten’s Los Logos 6 catalogs the best emblematic logos for companies looking to borrow some ...

A great deal of research underpins the effectiveness of sonic branding when it’s done well, and a great many examples of successful sonic branding exist. But for marketers, the process behind the ...

Public Affairs and Marketing Promise and Attributes Brand Promise Hope College inspires students to be fully alive in mind, body and spirit through an exceptional liberal arts education and a ...

To account for the potential correlation in the preferences of models offered by a particular brand, we use a nested logit model with the brand (e.g., Sony) at the upper level and its various models ...