Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

This article outlines five business metrics that provide a good all-round view of brand health and the predictability of which has been proven against historical data. In the complex marketing world, ...

The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

Ormax Media has launched Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and ...