Bob Uecker jokes with photographers and well wishers during the unveiling of his statue Friday, April 25, 2014, in section 422 at Miller Park in Milwaukee known as the "Uecker Seats." ...

More: Celebrate the life of Bob Uecker with this special collector's book Expert MLB daily picks: Unique MLB betting insights only at USA TODAY Uecker, who died Jan. 16 at age 90, found celebrity ...

The "front row" statue of Bob Uecker (in the back row of American Family Field) is one of two statues at the ballpark commemorating the broadcaster. He also has a more traditional statue outside ...

Jason Gay. There Won’t Be Another Baseball Career Like Bob Uecker’s A self-deprecating legend of the broadcasting booth and the cheap seats (‘Must be in the front rowwww!’) dies at age 90 ...

What does Bob Uecker reference, 'I must be in the front row' mean? The iconic line uttered by Uecker refers to a legendary Miller Lite ad campaign, in which Uecker misunderstands the contempt he ...

Bob Uecker finally made it to the front row -- in Cooperstown. The longtime Milwaukee Brewers' announcer was picked Thursday for induction into the broadcasters' wing at the Hall of Fame. He ...

The baseball world lost Bob Uecker on Thursday. It was our pleasure to have him for 90 years. ... He started as a pitchman for Miller Lite, namely the "front row" commercials. ...

Bob Uecker jokes with photographers and well wishers during the unveiling of his statue Friday, April 25, 2014, in section 422 at Miller Park in Milwaukee known as the "Uecker Seats." ...

Bob Uecker jokes with photographers and well wishers during the unveiling of his statue Friday, April 25, 2014, in section 422 at Miller Park in Milwaukee known as the "Uecker Seats." ...