Riveted jeans were invented in downtown Reno in 1871, and local tailor Jacob Davis went into business with Levi Strauss a ...

These are just a few of the reasons the Drummond girls keep returning to the rodeo stands! But odds are, if you're planning a ...

Levi Strauss & Co. is shedding its Dockers khakis from its corporate closet to focus on what it does best, for what seems like forever: Blue jeans. The 172-year-old San Francisco-based clothier is ...

One of the oldest pairs of jeans in the world ... with contemporary blue-collar workers and even equality between the sexes, since men and women alike could wear it. To see how civil rights ...