This time, it’s swapping blue for a metallic black and ... of the A in “Max,” a callback to the circle inside the “O” in the HBO logo. Throughout the streaming wars, individual brands ...

The new logo, with its punchy, upper-case “PEPSI” smack-dab in the middle of the circle, emblazoned across the white stripe undulating between the red and blue waves, is more like it.

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...