After selling his brands to Coca Cola nearly 22 years ago, Ramesh Chauhan, Chairman, Bisleri International, has re-entered the carbonated drinks category, pitting his brands against those of the MNCs.

Bisleri International has announced a limited ... be brought alive with limited edition bottles spanning the water and soda category across key metros. It will further be amplified with co-branded ...

Chauhan, then a 28-year-old sprightly player in soft drinks, was on the hunt for a branded soda (carbonated water) to complete his portfolio. Signore Felice Bisleri, who created the eponymous ...

The relaunch of Spyci and Limonata is being led mainly by outdoor and digital advertising. Packaged drinking water company Bisleri has decided to venture into fizzy waters yet again; the company ...

and Bisleri Soda. “Now look at it from the perspective of the buyer: They not only get a phenomenally large brand but they get this humungous distribution, which makes it so much easier to push ...

Bisleri Limonata is a zesty makeover of traditional fresh-lime soda with an added twist of mint. The brand is synonymous with breaking the monotony and bringing an element of surprise. Through its ...

New Delhi: Packaged drinking water company Bisleri International, on Tuesday said it has expanded its portfolio of carbonated beverages as rising temperatures across India drive up demand for cold ...

Approach with care, she might be recharging her social battery. In the 53 years since Bisleri’s acquisition, Ramesh Chauhan added other beverages to his portfolio like Maaza and Thums Up — the ...

Bisleri International has withdrawn its Urzza brand from the ₹200-crore energy drinks segment. Almost three years after it launched Urzza, Bisleri is no longer riding its energy drink on its ...