Metrics matter — and with a plethora of available insights on today’s data dashboard, ecommerce retailers have a lot to look at. A focus on the wrong data or an inability to extract the right ...

Media monitoring can no longer be just about the number of placements, the reach, and the tone. In fact, it’s important to understand how placements are prompting the actions we need to achieve ...

I cringe when I see big social media "ego metrics" now. 3. Correlation, not causation Description: Such figures state that Variable A causes Variable B, when in fact they are merely correlated.

Numbers Matter Only When They’re Talking About the Right People All consumers are people. However, B2B consumers look at the buyer’s journey differently than B2C consumers.