Beyoncé soared across SoFi Stadium in a giant neon horseshoe, and then again in a red convertible Cadillac. She mounted and rode a gleaming, mechanical golden bull — all the while belting tunes from Cowboy Carter and her decades-spanning discography.

In the words of Beyoncé’s colorist, Rita Hazan: “Beyoncé always wanted [her hair] to be lighter,” she tells ESSENCE. But, with the icon kicking off her Cowboy Carter tour this week, she’s found an updated Western compliment to the previous tour look she coined as “Renaissance blonde”. Introducing, the Western wave.

Last night, Beyoncé kicked off her much-anticipated Cowboy Carter tour at the SoFi Stadium in Los Angeles. (You have likely seen clips from it all over social media by now.) The 32-stop tour, which will span across the U.S. and Europe, serves as Act II in her three-act musical project—following up her successful 2023 Renaissance tour.