To raise the stakes even higher: Beyoncé will ... engaged viewers. As Netflix has sought to build out its advertising ...

Some executives said the streamer's reported interest in bidding on the rights to air Formula 1 racing —once the deal held ... platforms. Netflix broadcast its first NFL games on Christmas, which ...

Netflix is paying $150 million to stream Chiefs-Steelers and Ravens-Texans (4:30 p.m. ET) as part of a three-year deal with the NFL. Beyoncé is performing at halftime of the second game ...

Beyoncé provided more excitement than either ... schedule two games on Wednesday to accommodate its $150 million deal with Netflix. J.J. Watt, a three-time AP Defensive Player of the Year and ...

This will mark the first time Beyoncé will be performing any songs from her Cowboy Carter album live since it was released in March. The games are part of the three-season deal Netflix signed for ...

The ecommerce giant's Prime Video will get one Dec. 25 football game for the NFL 2025 season, joining Netflix on the streaming front, which will again have two games on the holiday. The NFL ...