Behavioral economic theories are used to explain most everyday decisions, such as what people buy, how they manage their finances, and whether or not they make healthy lifestyle choices.

We observe their behavior and we mimic that behavior. In short, we do what they do. This theory is also known as social cognitive theory. Social learning theory, developed by psychologist Albert ...

Evolutionary Theory and Behavior Dynamics explore how evolutionary principles can explain and predict behavioral patterns in both humans and artificial organisms. This field of study utilizes ...

Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that attempt to explain investor behavior. Perhaps the easiest way to think about their arguments and ...

(See “Daniel Kahneman: The Thought Leader Interview,” by Michael Schrage, s+b, Winter 2003.) The application of behavioral finance theory to corporate finance is now attracting the attention of a ...

some behavioral scientists synthesize theories, concepts, and methodologies across some of these disciplines. For example, the field of behavioral economics emerges from bringing insights from ...

Students in our program apply social and behavioral science theories and methodology to predict and explain health-related behaviors as well as develop and evaluate health promotion and ...