Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Timing an increase in your retirement contributions with a salary increase is a shrewd move that leverages behavioral ...

Patient engagement solutions designed using principles from Behavioral Economics (“BE”) can help innovators and care teams to demystify what might seem like an irrational human behavior by ...

This piece focuses on pricing and the behavioral economics principles and findings that help marketers master dynamic pricing decisions. We’re long-term subscribers to WARC and it’s a tool we use ...

Learn from Chicago Booth, a Nobel Prize-winning leader in Behavioral Economics, how to leverage behavioral economic insights to drive enterprise value, improve product and service design, and build a ...

Several principles have emerged from behavioral economics research that have helped economists better understand human economic behavior. From these principles, governments and businesses have ...