Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Learn from Chicago Booth, a Nobel Prize-winning leader in Behavioral Economics, how to leverage behavioral economic insights to drive enterprise value, improve product and service design, and build a ...

Behavioral economics combines elements of economics and psychology ... Bounded rationality refers to the fact that people have limited cognitive ability, information and time, and do not always make ...