A “nudge” takes advantage of human psychology and a number of other concepts in behavioral economics, including mental accounting—the idea that people treat money differently based on context. For ...

The basic message of behavioral economics is that humans are hard-wired to make judgment errors and they need a nudge to make decisions that are in their own best interest.

This concept, when applied in personal and professional spaces, could influence positive performance and support growth by providing social proof. Inspire Action That Leads To Behavioral Changes ...

The concept of behavioral economics is not new. Car salesmen and advertising experts have long understood the power of an individual’s unconscious biases, insecurities, and occasional irrationality to ...

Consumer optimism, as measured by the University of Michigan consumer sentiment index, has rebounded this year to its highest levels since 2007. Overall, this is very positive news about ...

One of the founders of behavioral economics, who incorporated human quirks into the study of how people make economic decisions, has died. Daniel Kahneman was 90.