Korea is often at the forefront of skin care innovation. Be it trailblazing new sun filters or PDRN, a more recent ingredient ...

American sunscreens use outdated, less effective ingredients than Asian and European options. These Korean SPFs are at the ...

Once upon a time, sunscreen was simply a summertime chore—an oily, often messy task we tolerated more than enjoyed. But today ...

The land of dewy, glassy, impossibly bouncy complexions has long been setting the global beauty standard, and now the rest of ...

'The viral 'ten step' skincare routine people associate with Korean skincare is a marketing gimmick that exists solely outside of Korea,' says Dr. Hall. 'It was a term coined by a US beauty magazine ...

A round-up on the best Korean SPFs in 2025, their benefits, unique product features and why they are worth the space on your ...

The beauty stores in Manhattan’s Koreatown are packed, even on a rainy Tuesday afternoon. But this time, an associate that spoke to CNN in one of the stores had some warnings: One popular sunscreen ...

They’ve been captured by family and friends from their cell phones. I refuse to keep any beauty cam or filter app on my phone. Sure, I look wonderful in a filtered photo. My skin looks fair and ...

The growing K-beauty craze catapulted Jung Sung-jae, founder of beauty device maker Classys, into the ranks of Korea’s 50 Richest list for the first time.

Just a decade ago, Korean beauty products were rarely seen on American store shelves. Now the United States imports $1.7 billion worth of cosmetics products from South Korea, according to 2024 ...