Most K-Beauty products have a good reputation for ... is that there are more advancements and innovations in sun filters in Korea," esthetician and Soko Glam co-founder Charlotte Cho tells Bazaar.

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a ...

“Additionally, since some of the advanced filters used in Korean sunscreens don’t comply with the FDA’s (outdated) regulations, Beauty of Joseon wasn’t able to directly sell via American ...