Hailey Bieber and Selena Gomez have been compared for years. With the announcement of e.l.f. purchasing Rhode, it continues.

LolaVie products have scored more than 20 beauty awards ... in U.S. retail and the No. 4 best-selling celebrity brand in the booming adult beverage sector. With the launch of a sparkling red ...

In 2024, the momentum grew. Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, according to Ad Age. These ads didn ...

Each week, it seems there's a new trending beauty brand vying for our attention, with endless brands dubbed "viral" - something beauty expert and HELLO! Beauty Collective member Donna ...

PARIS — Rochas’ sleek, golden Formula 1 car gets rolled onto a track by glamorous women in body-con uniforms and heels. The all-female team’s lead driver spritzes on Audace, the brand’s ...