LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

CLEVELAND, Ohio (WOIO) - He’s not “just Ken”... but LeBron James’ new Barbie doll “is a 10 ... the 2023 “Barbie” movie is credited for skyrocketing the brand’s popularity ...

Barbie the Movie spurred a global cultural phenomenon ... standing one inch taller than the standard Ken doll in custom, larger packaging. James worked closely with the Barbie team to personalize ...

The success of Ken in the hit Barbie movie has brought and put new eyes on ... "We're thrilled to introduce LeBron James as the first doll in our Kenbassadors line. He's a true leader—an ...

While Mattel claims Barbie has long been catering to collectors, the 2023 “Barbie” movie is credited for skyrocketing ... of Barbie and global head of dolls. “We are excited to bring fans a new ...

Mattel is unveiling its first Ken in the Barbie's Styled By series with a doll designed by Brooklyn-based artist KidSuper.

Blue Ivy’s first birthday was all glitz and glam—with a diamond-studded Barbie to match. Read on to learn more!

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. LeBron James has won NBA championships, Olympic gold ...

While Mattel claims Barbie has long been catering to collectors, the 2023 “Barbie” movie is ... global head of dolls. “We are excited to bring fans a new presentation of Ken that celebrates ...