On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

IMAGE DISTRIBUTED FOR MATTEL, INC. - Unveiled at New York Toy Fair, Friday, Feb. 28, 2025, the all-new Barbie Dream Camper ...