it created its own line of cutting-edge dolls, Monster High. But in 2012, Barbie global sales dropped 3%. They dropped another 6% in 2013 and 16% in 2014. And the dominance of Frozen’s Elsa ...

Revenue was impacted as Barbie’s competitors grew and their target audience opted for an all-singing Elsa doll after the staggering success of Disney’s Frozen. The global phenomenon reinvented ...