Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys. ... Barbie might get a brain — powered by OpenAI. Lee Chong Ming .

We spoke to an expert who revealed the science behind what will happen to your brain when you watch the new Barbie movie, in cinemas July 21.

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys. ... Barbie might get a brain — powered by OpenAI.

“The whole brain is just built to see change,” Webster says. “I think for Barbie, living in her pink world, she would have the same experience that you and I have living in our [neutral] world.

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys. Barbie's going AI. ... Barbie might get a brain — powered by OpenAI. Lee Chong ...

Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys. Barbie might get a brain — powered by OpenAI Skip to main content ...