Baby boomers now hold an unprecedented share of the nation's wealth, with those born during this specific period now ...

There are 76 million baby boomers, and 72% of them are white ... Next → See how diverse your generation is by rolling over the chart below. 1. The most common age in America last year was ...

In the coming decade, baby boomers will begin "aging out of the market" in droves. The size of the generation's adult population is second only to millennials, with roughly 66 million members who ...

23% of online shoppers fall between the ages of 35 and 44, while only 18% of the US population is that age. 24% of online shoppers are between the ages of 45 to 54, even though less than 20% of ...

Baby Boomers and seniors now spend more time online than watching television, according to a report by Ipsos and Google. On average, seniors and Boomers (defined in the report as those age 45 or older ...