Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the ...

Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more ...

BIC’s bet on the business of self-expression—its “human expression” division, which includes pens and highlighters and grew net sales by 10.2% at constant currency last year—comes at a ...