These aren’t just strategies for survival—they're the building blocks for creating programs that thrive in an increasingly ...

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...

Buckle up because we’re about to embark on a journey into the crystal ball to see what trends are shaping the future of B2B influencer marketing. Predictions For The Future: What Lies Ahead In B ...

Analyse offline attribution data to identify trends in customer behavior and improve lead nurturing ... Check out everything from the agencies who cracked the top five to some interesting B2B ...

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you ...

2. MQLs are dead. B2B marketing KPIs will change. Traditionally, B2B marketers have focused on ‘marketing-qualified leads’ (MQLs) as a metric for success. Typically, these leads are harvested ...

In what ways do the most effective B2B marketers among us differ from our less effective peers? How do B2B marketers measure content marketing success? Which metric do we say is most important? Which ...

Locals Talk isn't just another marketing agency. With roots in quantitative research and search optimization, the company ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies. Marketers are shifting to revenue-focused metrics.

Industry leaders are identifying key trends that are reshaping strategies and defining the future of B2B marketing. 92% of B2B marketers consider account-based marketing (ABM) a key strategy and ...