With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz ...

“the ladies will turn their heads at you.” Milai is 12. Seems that Axe body spray has become the thing for today’s discriminating middle school boy. Preteen boys barely registered in the ...

HARLESTON, England—A few years ago, retired police officer Sam Bryce posted a question on the U.K. Facebook group “Ladies Who Lamb.” A ram she owned had become very ill-tempered and was ...

No, it wasn’t slow-moving fog clouds rolling in from the runway a few feet away. Instead, it was a cloud of Axe body spray, a meteorological phenomenon known to just about anyone who hit puberty in ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday ...

A middle school student put on enough Axe Body Spray to stop a bus. The local fire department and emergency medical services responded to a report of "hazardous materials" aboard a bus of middle ...

Pennsylvania High School banning Axe body spray after a student had an allergic reaction and ended up in a hospital. The company is looking into the incident.

Axe body spray (also known as Lynx in the UK) has garnered a pretty poor reputation among most people who've been assaulted by its often overbearing and rarely pleasant scents. Its absurd ...

A semi-trailer truck carrying a shipment of Axe Body Spray caught fire near Interstate 35 in Belton, Texas on Friday morning, resulting in cans of the deodorant exploding and spraying across the ...

Eight sixth-graders in Brooklyn ended up in the hospital Wednesday thanks to the unleashing of Axe Body Spray in a classroom, reports the Smoking Gun. The parents of two other students brought ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials ...