Women now have a more positive impression of the Axe body spray brand than men do, according to YouGov BrandIndex. The uptick in perception is completely counterintuitive, because if there's one ...

Axe Body Spray made a bold declaration on Twitter ... said that Axe and Gillette are aiming at men of different ages — Axe aligning with Gen Z boys, while Gillette is asking older men to ...

Chances are, thanks to that association, you haven’t tried a body spray since you stopped playing varsity sports. You might think you already know Axe—especially if you were in high school in ...

Nor did I come to Axe men’s fragrance ... hairless self with the body wash, the deodorant, and, in case he still couldn’t be smelled from the next pier over, the spray cologne.

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man ... Affleck keeps a count of how many women (and men) checked him out in a day, only to lose ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe ... the No. 1 men's deodorant worldwide, selling $1.7 billion worth of deodorant and body spray in ...

Axe Body Spray made a bold declaration on Twitter ... said that Axe and Gillette are aiming at men of different ages — Axe aligning with Gen Z boys, while Gillette is asking older men to ...